What if you could record or upload a video, pick a frame for the video that's perfectly measured for any social media platform, and style the video with your logo, custom message, subtitles, icons, emojis, gifs, images, and more? Enter Veme.ly. And if an individual or company wanted to post consistently, the task becomes a complicated and time consuming effort. Individuals or companies that wanted to share a message with a dynamic video rather than a photo would have to have video editing experience with platforms like Adobe Premiere or Final Cut Pro or find someone who did. Typically, an app only had one clunky, often limited feature designed to quickly create a funny video meme - sort of like a quantity over quality problem. ![]() Through the inspiration of Gary Vaynerchuk (aka Gary Vee) and his social content production, Hassan and I began to realize that creating meaningful social videos that are visually appealing, with text, subtitles, graphics, and logo branding, was not as easy as influencers and media companies made it look.Īt the time, there wasn't a mobile application on the market that had all the features needed to seamlessly create a high quality, well produced social video or video meme. This helped us stay ahead of the curve and be responsive to our users’ needs. We did this by integrating a third party plugin, Instabug, an in-app feedback and bug reporting tool for mobile apps. One of the best things we did early on was to get feedback from our active users by making it as easy as possible to communicate about bugs and features. We took a look at their features and user reviews to see what customers loved and hated about the various apps, and where we could potentially capitalize. We found that competitor apps were doing well they were generating large amounts of revenue per month and had a high number of users. ![]() Encouraged, we analyzed competitors - such as Viva Video, Videopleap, and Ripl - in order to get a lay of the land and figure out what was already being offered, what was working, what wasn’t working, and how we could strategize for success. Through our initial marketing efforts and conversations with potential users post launch, we learned that there is an actual need for a product like Veme.ly. I wanted to get my feet wet building an iOS app and launching my first startup, and I saw this as a great opportunity to learn mobile technologies and build a noteworthy product. With my background in software development and my love for social media marketing, I decided to create an app that simplifies the process of creating videos with text or subtitles. Initially, I thought about creating a social media agency focusing on services associated with video content, but soon realized that I would need a way to keep up with the breakneck speed of social media trends, and shifted my focus to the production these trendy video memes, or “vemes”. People were making videos with text overlays, almost like video memes. That course sparked a fascination with digital marketing and social media, and I began to notice a trend taking off on Facebook and Instagram. I enrolled myself into a social media course during my last year of university, in the winter of 2017. ![]() Veme.ly currently has more than 100 paying customers and an averages of $1,500 in monthly recurring revenue, with very little money or effort put towards marketing. We bootstrapped product development based solely on user feedback and the evolving culture of social video, and have been able to accumulate over 10,000 downloads in just over 12 months. Just one month after his pitch, we released an our first version on the App Store. Hassan approached me with the idea of tackling an opening in the video editing and application market, with the recent popularity of creative short form videos in mind. I am a retired professional figure skater that has adapted to the real world as a someone who directs the branding, design, and creative of several brands, startups, and companies. ![]() Hey everyone, my name is Maverick Eguia, and I am the co-founder of Veme.ly - a video editing tool for content creators, digital marketers, entrepreneurs, companies, and the everyday social media participant.
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