![]() If you find something in your design that you can do away with, pick up the editing axe and cut it off. Writing coaches call this “killing your babies” where they are encouraged to delete even the words they like but are unnecessary. A draft manuscript after being written is edited and re-edited 3-4 times on an average. ![]() No one understands this better than writers. However, if only allowed three lines to state your opinions, it will be crisp, unified and to the point. If you are asked to speak about a certain topic without any time limit, you are likely to make complex or even contradictory statements. Simply put, the more data on the logo design the more chances to make errors. ![]() Aesthetics is not a matter of rationales but a matter of feel, where designs are inspired by how they look. Designs that are centered and leave enough space around them are considered tidier than those that cover the entire available area. Clearing it out and keeping only the most essential requirements on the desk will change the perception of it to being called clean. When an office desk is filled with numerous items, as useful as they might be, it is called “dirty”. Minimalism is the representative of cleanliness. Minimalist logos lend a clean and tidy feel to the design. Just like we hate clutter in our homes, we hate clutter in designs too. People know what to look at as the point of the matter is right in front of them. A minimalistic logo design will make neurons fire and start a discussion. Upon looking at such a logo, there is no spark generated and leaves the viewer with the same understanding as he previously had about the brand. A logo that is filled with numerous lines and shapes is like a traffic jam for a design. Our hatred for traffic jams is enough to prove the point. A minimalistic logo has one central idea to communicate and it achieves this result with clarity. If the logo has seven little figures dancing around, it is difficult to keep track and we risk losing the main point. This is easy to make sense of and hence, to grasp. The summary consolidates what the book essentially wants to convey. The central plot (the wisdom) of the book is easy to be forgotten if we digress from the main point. There is a reason why literature students are asked to summarize a whole book that they read into minimum words- the “meat” of the matter. It is so easy to lose the meaning of something that leads us to 5 separate ways. We analyze some of the reasons why a minimalistic logo is important for brand building.Ħ Reasons To Choose A Minimalistic Logo: 1. Thank goodness, this trend didn’t last long and minimalism returned for good. For a design to make an impact, it must be sharpened and must be direct about the point it is making. They expressed nothing of importance and were in a sense, voiceless. This resulted in a lot of logos that looked cluttered and blunt. For a designer working with these for the first time, the templates, filters, animations, etc., was an opportunity to experiment more and use more. Latest advances in technology had, suddenly, made too many features available. Designers would fill up logos a decade or two ago, as an exercise in exploration. There was a time when overdoing a logo was the trend, and there is a reason to that. That is, however, not what works in reality. For an outsider, it may seem like the bigger is better. A Minimalistic logo is far more attractive and successful. Logo makers know that designs that look “busy” barely attract attention for long enough and are easy to ignore. This might be counter-intuitive for someone who wants to get an effective logo designed for his brand, but not for the conscious designer.
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